SMS Opt-Out Reporting Accuracy for TextUs Integration

SMS

An issue was resolved where SMS opt-outs processed through the TextUs integration were not updating in-app reporting counts within Bullhorn Automation, which caused a mismatch between actual unsubscribe activity and displayed campaign metrics.

Why does it matter?

TextUs SMS opt-outs are now accurately reflected in Automation reporting. Previously, while opt-outs were processed at the delivery level, the corresponding report counts were not updated within the platform. This fix ensures:

• Teams gain complete visibility into true campaign reach and engagement data

• Opt-out counts accurately reflect contacts who have unsubscribed from SMS communications

• Compliance risk is reduced by providing a clear picture of unsubscribe activity

• Reporting data aligns with actual delivery-level processing

This resolution improves data accuracy and helps teams make informed decisions based on reliable engagement metrics while maintaining compliance with SMS communication regulations.